Build a tagged link that analytics can actually attribute, with the five parameters spelled out.
Free, no sign-up, and it runs entirely in your browser.
The page the link should open. Any parameters it already carries are kept.
Where the click came from. The site or product, not the format.
How it travelled. Keep to a short fixed set — social, email, cpc, referral — or the report fragments.
What it was part of. The same string across every link in the campaign, or they will not group.
Which version. This is what lets you tell two creatives apart.
The keyword, for paid search. Usually left empty elsewhere.
Fill in a URL and the three required parameters.
Values are lowercased and spaces become hyphens, because analytics treats Email and email as two different mediums — which is how one campaign arrives in a report as three rows that each look like a small channel.
Parameters are merged into the URL properly rather than appended, so a destination that already carries a query string keeps it, and editing a field twice does not leave two copies of the parameter on the link.
Source, medium and campaign are the three that matter. A link without them is not untracked — it arrives as direct traffic, which is worse, because it looks like something rather than nothing.
Because analytics compares these values as strings. Email and email become two mediums, Q4 Launch and q4-launch two campaigns. One convention, applied to every link, is the entire trick to a readable report.
Yes. The link is parsed and the parameters merged, so an existing query string survives and nothing is duplicated. Appending ?utm_source= to a URL that already has a question mark in it is the usual way these get broken.
Nothing. There is no server behind these pages — the tool is JavaScript running in your tab, so what you type stays in the browser and is never sent anywhere, by us or by anyone else.
Free, with no sign-up, no limit and no watermark. These tools cost us nothing to run because they run on your computer rather than ours. We build them because the people who need them are the people who might eventually want the product they sit next to — that is the whole arrangement, and it does not require anything from you.
Influenar turns one brief into a quarter of scheduled posts across eight networks, and feeds what each one earned back into the next brief. The measuring you are doing by hand here is the part it does on its own.